Read Real Marketing 10.1: Good Value at Spirit Airlines: Getting Less but Paying Much Less for It.
Answer the following questions:
Explain Spiritâs pricing strategy in your own words. Does the company employ good-value pricing or value-added pricing? Explain.
How is Spirit distinguishing itself from other airlines? How does it deliver value to consumers?
Is Spiritâs pricing strategy sustainable? In what economic situations? Explain.
What changes, if any, would you recommend that Spirit make?
Your final submission should be a 3-5 page APA format essay. Please be sure to include at least 2 references.
This assignment will be graded using the Written Assignment Grading Rubric below
What Students Are Saying About Us.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐
"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."