Listen to this podcast on Trader Joes food market answer these questions in about 250 words.
What did they do that was unique?
Why did they do it? (original target market)
How can they expand?
Visit TraderJoe’s website What appeals to you?
Link for podcast: https://freakonomics.com/podcast/should-america-be-run-by-trader-joes/
Link of website: https://www.traderjoes.com/home
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