A new treatment is discovered that improves survival probability of a disease from 85 percent to 95 percent. Discuss the different ways a researcher might look at these results versus the way that the marketing department might discuss them. What is the difference in the way you would view a new treatment that improves survival probability by the same absolute magnitude from 5 percent to 15 percent? 


Cite relevant empirical evidence to support your answer. 

It should be substantive, demonstrate understanding of the topic, and be supported by a minimum of two credible sources that are both cited in the text and properly-referenced.

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