1. Worked with cotton suppliers to produce high quality fabric and engineered details of design and fit
2. Created high quality, durable product whose production added value to the US supply chain
3. Adopted a different business model than traditional clothing brands — web only sales, no retail, no advertising; leveraged word of mouth marketing
4. clearly understood their target market and continued to adapt products that matched customer needs and values
5. focused initial production in south eastern U.S.
6. took advantage of existing resources in the US for growing and processing the cotton and the producing the garments
7. started with small production operation, minimized the costs by not going through retail channel
8. used cheaper oversea~
9. saw change in consumer~
PartiQuestion 18.57 / 30 ptsMatch the statement that BEST fits how American Giant demonstrated each of thecharacteristics of Entrepreneurial MarketingOppotunity drivenWorked with cotton suppliersProactive approachCreated high quality, durable |+InnovationProactive approach. You selected Created highquality, durable product whose productionadded value (jobs) to the US supply chain..Customer IntensityClearly understood their targe +Risk managementFocused initial production in s +Resource leveragingTook advantage of existing resValue creationStarted with small production
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