Please answer the three questions outlined below:
1.Using appropriate framework(s) critically evaluate the most important issues in H&M’s
external macro and micro (industry) environments that have shaped the companys
development? (30 points)
2. Using the appropriate framework(s) critically evaluate the internal environment (resources,
capabilities, organisational culture, etc.) of H&M in order to identify its competitive
advantages and disadvantages. Are H&M’s competitive advantages sustainable? (30 points)
2. Using appropriate model(s) identify and critically evaluate the strategic choices followed by
H&M during the period of this case study in terms of its competitive strategies, and the
governance (implementation) modes. Based upon your evaluation, what recommendations
would you provide to the company? (40 points)
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