Your task is to write an Idigital marketing communication planNDIVIDUAL report of no more than 2000 words on the second part of the marketing plan for the new product you chose for Assessment 1 from the website Changing the product will not be allowed at this stage. Your assignment should be an application of relevant marketing concepts learnt until Week 12. There is no need to go into details about explaining marketing concepts, rather it should be an applied discussion in the case of the new product. You can use the example given on pages 77-81 on the marketing textbook as a guide. However, you are highly recommended to check other sources for examples of marketing plans. To enhance the presentation of your assignment, you can use headings and sub-headings. The assessment marking criteria should guide you for this assessment task. Use Times New Roman with font 12 and 1.5 line spacing in the Word document Assessment Criteria Marking criteria Maximum Report structure (including title page with your name, student id, campus, unit code, term and year; executive summary; table of contents), grammar, presentation, introduction (background info on product), conclusion and referencing 5 CONTENTS Steps in writing a marketing plan SWOT and competitor analysis Mission Set 3 marketing objectives and 3 financial objectives achievable within the first 6 months of the product launch Formulate a detailed marketing mix strategy and place particular emphasis on a digital marketing communication plan Present action programs designed to achieve the marketing and financial objectives Discuss the implementation and control of the marketing plan 35 (5 marks for each criteria) TOTAL 40 Late penalty if applied (2 marks per late day) Penalty for plagiarism if applied Modified total score
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