Unit 5 Assignment: IMC Simulation

Scenario: Great news! Your ice cream business has been so successful that you're ready to take it nationwide.  Some heavy duty investors are willing to back your venture.  Of course, you're going to need a completely revamped marketing strategy.  Access the link below to play the IMC Hero simulation.  In this simulation, you'll focus on the promotional mix.  After you complete the simulation, prepare a 1-page paper that addresses the questions below.

Simulation: https://courses.lumenlearning.com/cochise-marketing/chapter/simulation-imc-hero/


  1. How would you describe the overall promotional strategy you applied in your simulation?  
  2. In the simulation, which decisions were successful and which were not? Why?
  3. How could you integrate new media into the promotional mix you settled upon by the end of the simulation?

Your paper should be a minimum of 1 full page in length in addition to a title page and references.  Submit your paper to this assignment link by the end of Unit 2 as a single MS Word-formatted file.

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