ASSIGNMENT

Think as if you are the Vice President in charge of your functional area (marketing) of Jakks. Write a brief memo addressing the following tasks/questions:

FUNCTIONAL AREA IS MARKETING

PLEASE READ BOTH ATTACHMENTS!!!!!!

1. What do you believe are the most valuable ways your functional area can contribute to the success of this new strategic direction?

 

2. With which other functional area(s)(FINANCE/ACCOUNTING, HUMAN RESOURCES, OPERATION/SUPPLY MANAGEMENT AND R&D/PRODUCTION DEVELOPMENT) will you need to coordinate with, get support from, or give support to in order for your area to be effective in supporting this new direction? Explain the important cross-functional relationships you identify.

 

3. Does this change require your area to do something new? If so, describe any new, additional resources or capabilities you believe your functional department needs to be effective in this new strategic context.

 

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