Format for the Assignment Target market India Write a global marketing plan for Samsung mobile based on the opportunity identified • The Indian smart phone market is growing and has become the most used communication tool of this era hence growing demand for smart phones such as the rest of developing regions like Africa • Growth in demand for technologically advanced phone is growing as smart phone become the next alternatives to computers Using the format below Executive Summary i 1. Introduction 1 2. Assumptions 2 3. Marketing Objectives 3 3.1 Launch a new product 3 3.2 Penetrate a new market – India 3 4. Target Markets 4 4.1 Target Customer 4 4.2 Target Geography 5 5. Marketing Mix 7 5.1 Product 8 5.2 Place 8 5.3Price 9 5.4Promotion 10 6. Market Positioning 11 7. Implementation Plan 12 7.1 Timeline 12 7.2 Budget 13 7.3 Measuring Success 13 8. Conclusion 16 References 17
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