Assessment Description 

Students are required to conduct an external environmental analysis of one tourismcompany in Middle East
Example of Middle East countries( UAE-Dubai, Bahrain, or Qatar, Or saudi Arabia).
 The analysis should include an analysis of themacro environment and an industry analysis. What conclusion can you draw based onthe results of the analysis? If a new company would like to compete in the industry, 
what would be your recommendation? 
Paper specifications:
The individual paper should be typewritten in 12 point Times New Roman, 1.5-spacing with 1 margins, on A4 paper. A cover page indicating the name of the case,students name and ID numbers is required. The report should be around 2,000 words(approximately 8 pages) excluding appendix. 
Assessment Criteria :
The assessment focuses on your ability to: 
a) Adopt at least two relevant strategic management analytical tools for theanalysis. 
b) Use adequate information (with relevant sources) to conduct the analyses. 
c) Draw conclusion about the external environment and make recommendationswith justifications. 
d) Apply strategic management concepts in discussing the analyses
Topic covered regarding this assignment:
*What is strategy?Vision, Mission, Objectives andStrategies
*Evaluating External Environment
*Evaluating Companys Resourcesand Competitive Position

Note this is a Report Format not an essay and make sure to put a reference and citation.
 Please provide a turnit report as well.

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