An individual fashion marketing audit report of 1500 words about High Street: Topshop. Scenario and context: You work as an account assistant representing a fashion brand or retailer. You have been asked to prepare a marketing audit research report document that will be used to write a marketing plan. To do this, select a fashion brand/retailer/organisation from the list provided below. 
 High Street: Topshop preferred literature to be used in the report: 1)Easey, M (2009) Fashion Marketing, 3rd ed. Oxford: Blackwell 2)Jackson, T. and Shaw, D. (2009) Mastering Fashion Marketing. New York: Palgrave McMillan. Jobber, D. (2010) Principles and Practice of Marketing 6th ed. London: McGraw Hill. 3)Kotler, P. Armstrong, G. Wong, V. and Saunders, J. (2012) Principles of Marketing. 5th European ed. Harlow: FT Prentice Hall. 4)McDonald, M and Wilson, H (2011) Marketing Plans: How to prepare them, How to use them, 7th ed. Chichester: John Wiley
 
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