The marketing plan is to be presented as a complete document including: The situational analysis, Marketing objectives, strategies and implementation plans.The final submission will comprise one Executive Summary, one introduction and one conclusion that cover the entire marketing plan (including material from all components).In formulating your complete marketing plan report provide the following:•Conclusion – Report structure & Referencing – professional report layout including title page, executive summary, use of appropriate headings and sub headings, Table of contents, etc. (10 marks)
 
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