You have been asked to develop an Individual report on NPD (New Product Development) and innovation strategies implemented by the following company Samsung. This report includes two parts: the first one includes the identification of several products sold by the company, which are in different stages of the Product Life Cycle. For each product, you must identify the actions performed by the company to minimise risks and maximise commercial success. The second part includes a thorough explanation of the main aspects of innovation for this company’s product development activities. You should explain the reasons why innovation is important for this company’s product development activities. You should also explain the main implications of innovation regarding a company’s performance and competitive advantage. This report must be based on various relevant sources of information, such as: business reports, books, websites, magazines and newspapers, among other academic sources. You must use various theoretical frameworks seen in class; academic terms (such as: innovation diffusion, service innovation, etc.) must be applied in a practical way to the company chosen. This assignment must be divided into sections and within each section the use of numbered headings and subheadings is recommended.
 
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