The group report should include the following sections: 1. Brief description of the chosen business. 2. Analysis of Promotional Situation Internal Analysis • Does the company have an in-house promotional department/personnel? • Use of advertising agencies – does the company use advertising agencies? If so, to what degree does it use the agency’s service? • Review of previous marketing communication results – what were the major advertising and promotion campaigns run by the business/organisation in the past? How effective were they? External Analysis • Consumer behaviour analysis – who are the consumers using the product and service? What benefits do consumers seek from the product/service? • Competitive environment – who are your competitors and what are their strengths and weaknesses? How are you perceived relative to these competitors?
“WE’VE HAD A GOOD SUCCESS RATE ON THIS ASSIGNMENT. PLACE THIS ORDER OR A SIMILAR ORDER WITH Essayfount.com AND GET AN AMAZING DISCOUNT”
The post Integrated marketing communication plan appeared first on essayfount.
What Students Are Saying About Us.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐
"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."