International Marketing Mix Strategies Value: 45% Due date: 08-Oct-2017 Length: 3,000 words, excluding material from Asst 2 & 3 Task This assessment requires you to develop the remaining sections of a comprehensive international marketing plan for your selected organisation in the new country target market. The final document should include your work from Asst 2 and 3, revised as necessary, as the first parts of the overall plan. The aim is to recommend a marketing mix strategy that will enable the organisation to achieve its objectives in the new market. This includes: • objectives for the first 12 months of your plan; • strategic recommendations for the 4Ps (or 7Ps), including the extent of standardisation vs. adaptation with respect to domestic or other international marketing plans already in place; and • plans for managing, measuring and controlling the international marketing effort. The suggested format of this Asst is outlined in the Project Guide, available in the Resources folder. Presentation The new sections of this Asst should be a maximum of 30000 words. Please use headings/sub-headings to highlight changes in topic. An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste. Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.
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