Read the case and answer these questions: 1. Does Ethiopia represent an attractive investment opportunity? [Please evaluate its business environment in terms of pros and cons to answer this question.] 2. What key success factors or environment factors will matter most in Ethiopia for each company? 3. Evaluate each company’s proposed entry to Ethiopia based on these factors of success: a. What are the strengths and weakness of the proposal for each company? What are the pros and cons of the entry strategy compared to other high/low risk alternatives? b. What do you think is the payback period for each company? c. What recommendations would you make to each company? No outside reference need it.
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