1. Carefully read the Ivey Business School case: ‘McDonald’s Twitter Campaign: Hype versus Reality’ (Product/Case Reference number: 9B13M123). Note: you will need to go onto the Ivey Business School website https://www.iveycases.com/ and purchase a copy of this case (approximately $5.00 Aud). Guidelines for purchasing the case and the communication plan template can be found under Assessment Tasks and Submission (Task 3). 2. Read the case several times and answer the following
 
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