1. Read about how to write strong body paragraphs at the following link: https://udayton.edu/ltc/_resources/writeplace/docs/WP_Body_Paragraphs_PROOF.pdf Note: You will use this same format throughout the semester for each discussion, so make sure that you read all of it, and follow this format for your response. 
  2. Read from the beginning to page 25 of Jenae Cohn’s "Understanding Visual Rhetoric" from Writing Spaces.
  3. Choose ONE of the questions below, then write a complete response of 200 words or more, and include 2 forms or more of evidence that includes details and examples from the commercial you have chosen and a quote from “Understanding Visual Rhetoric” to support your point(s). You can see the information about the essay in the Lessons section.  
  4. Make sure that you introduce the author and include the page number to cite the source. Here’s an example: According to Karen Rosenberg, the author of “Reading Games: Strategies for Reading Scholarly Sources," “If we know something about what the writer cares about and is trying to accomplish, it can help orient us to the reading and understand some of the choices the writer makes in his or her work” (212).

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  1. What emotions do certain colors in the commercial evoke for you? How do you think these colors appeal to the viewers of the commercial? Read pages 27 – 28 of “Understanding Visual Rhetoric” for more information about color.
  2. What might the shapes in the commercial be drawing attention to? How do you think these shapes appeal to the viewers of the commercial? Read pages 28 – 29 of “Understanding Visual Rhetoric” for more information about shape.
  3. How do the sizes of different elements in the commercial affect your understanding of what’s in the visual? How do you think these sizes appeal to the viewers of the commercial? Read page 30 of “Understanding Visual Rhetoric” for more information about size.

The questions above are adapted from Cohn’s “Understanding Visual Rhetoric.”


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