The paper should be no longer than 5 pages in length (typed, single-spaced), with added exhibits, tables and figures as necessary. Drawing on course material, analyze the industry and competition, the company’s strengths and weaknesses, its strategies, and financial results (last 3-5 years). Offer specific recommendations for what the company should do next (2021 and beyond), including the expected performance impact. Do original research, through the library and online sources, citing references. A full list of references/bibliography should be presented at the end of the paper.

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