The manager wants you to provide a written report for key decision-makers (many of whom are not sure what SEO is). You must also address key problems associated with SEO and which should be considered in the selection of an SEO firm. The advice you give will be in the form of 4-5 recommendations. NOTE: this scenario does not require prior knowledge of a particular brand or company. You are focussing on principles relevant to any organisation hiring an SEO firm.
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