- Lean startup to launch a new healthcare initiative for transgender individuals
- Title – Whats the opportunity?
- Impact – What public problem does this solve?
- Value Proposition – Which one customer problem are we solving?
- Goal – What is the minimal viable product?
- Customers – How do we get, keep, and grow customers?
- Partners – What roles do we need suppliers or partners to play?
- Revenue – For what value will our customers pay? How much?
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