9. Logistics is most closely related to which element of the marketing mix?a) Productb) Productionc) Placed) Promotione) PriceAns: cPage: 440Learning Objective: 1
10. Organizing the cost-effective flow of raw materials, in-process inventory, finished goods and related information from point-of-origin to point-of consumption to satisfy customer requirements is called __________.
11. Logistics management is best described as organizing the cost-effective flow of raw materials, in-process inventory, finished goods and related information from point-of-origin to point-of-consumption to __________.a) satisfy customer requirementsb) create maximum profit
c) maintain organizational cultured) eliminate all competitione) none of the aboveAns: aPage: 440Learning Objective: 1
12. If you were to draw a graphic representation of logistics management, it would most likely resemble a(n) __________.
13. All of the following are reasons for the increased emphasis on logistics management EXCEPT __________.a) logistics focuses on flow of productb) logistics is cost-effectivec) re-regulation of the trucking and railroad industries to insure that price-gouging tactics willno longer be practicedd) large growth in the differentiation of products to respond to changes in consumer demande) logistics provides expected customer service levelsAns: cFeedback: The trucking and railroad industries were deregulated by 1980. Since that time, transportation costs have been reduced substantially, allowing manufacturers, wholesalers and retailers to benefit. Logistics management is the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods and related information from point of origin to point of consumption to satisfy customer requirements. This gives firms a competitive advantage, hence the emphasis on logistics management.Page: 440-441Learning Objective: 1
14. The logistics decisions needed to move a product from the source of raw materials to consumption refer to the __________.
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