Countries:UK,Mexico & Spain
Product: XCELSIOR CHARGE H2
Market Entry Comparative Analysis: (45 marks)
DIRECT EXPORT (15 Marks) :
Market Entry Form 5 Marks
× Provide a detailed description of this form of market entry, (eg are you considering an agent or distributor or not and the implications)
× Indicate the country you plan to enter with that form of entry (choose from the 3 countries provided)
× Why did you choose this country and not the other two
× Why is that form of market entry is optimal for that country
× What will be the level of involvement required by your organization
× (refer to your text and class discussions)
Pros and Cons 5 Marks
× Based in your internal analysis (Assignment #2), what are the advantages and disadvantage of this strategy to your organization
Timeline 5 Marks
× What could be considered a reasonable timeline to get your product to market if this form of market entry were chosen.
× Why have you chosen this timeline (be certain to refer to the text and the key considerations in timing market entry speed)
LOOSELY COUPLED STRATEGIC ALLIANCE (15 Marks):
Market Entry Form 5 Marks
× Provide a detailed description of this form of market entry,
× Indicate the country you plan to enter with that form of entry (choose from the 3 countries provided)
× Why did you choose this country and not the other two
× Why is that form of market entry is optimal for that country
× What will be the level of involvement required by your organization
× (refer to your text and class discussions)
Pros and Cons 5 Marks
× Based in your internal analysis (Assignment #2), what are the advantages and disadvantage of this strategy to your organization
Timeline 5 Marks
× What could be considered a reasonable timeline to get your product to market if this form of market entry were chosen.
× Why have you chosen this timeline (be certain to refer to the text and the key considerations in timing market entry speed)
GREENFIELD:
Market Entry Form 5 Marks
× Provide a detailed description of this form of market entry,
× Indicate the country you plan to enter with that form of entry (choose from the 3 countries provided)
× Why did you choose this country and not the other two
× Why is that form of market entry is optimal for that country
× What will be the level of involvement required by your organization
× (refer to your text and class discussions)
Pros and Cons 5 Marks
× Based in your internal analysis (Assignment #2), what are the advantages and disadvantage of this strategy to your organization
Timeline 5 Marks
× What could be considered a reasonable timeline to get your product to market if this form of market entry were chosen.
× Why have you chosen this timeline (be certain to refer to the text and the key considerations in timing market entry speed)
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