Select a current topic representing a strategic marketingchallenge or opportunity. Using at least two substantive articles fromreputable business or scholarly sources for reference, prepare an analysishighlighting the issue or issues for marketing strategy.
Discuss the topics background
Explain the significance of the challenge or opportunity formarketing strategy; be specific
Identify, assess,and prioritize strengths, weaknesses, opportunities, and threats represented bythe topic
Develop a conclusion
Articulate yourinterest and reasons for choosing the topic and articles Evaluate what youhave learned
Cite references
Introduction
Articulate yourinterest and reasons for your choice of topic and articles Body
Discuss the topics background
Explain the significance of the challenge or opportunity formarketing strategy; be specific
Identify, assessand prioritize strengths, weaknesses, opportunities, and threats represented bythe topic
Support your arguments with explicit evidence Closing
Develop a conclusion
Reflect on what youhave learned Cite references Notes on format:
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