Your task is to put yourself in the position of a marketing analyst, and crtically assess the marketing mix (the 4Ps) of ONE product offering from a firm. Specifically you are required to investigate how well the firm has designed its offering to meet the needs of the target market (i.e., who is the target market? What is the positioning of the offer?), and to examine the firm’s product, pricing, distribution (place) and promotional strateigesFor this assessment, you are required to discuss in detail each element of the marketing mix and incorporating relevant marketing theories and concepts. Based upon the analysis of all four elements of the marketing mix for the selected product, you should also provide recommendations about any improvements that the firm can make to the marketing mix strategy to enhance customer value.
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