I post the source: 27 pages from the textbook and 1 writing requirement document(have to follow the requirement.)
1. Read Textbook Chapter 3: Marketing Environment, Social Responsibility, and Ethics. (Pay special attention to the section on Sustainability from page 68 to 69 of the textbook.)
2. Read Video Case “TOMS Shoes Expands one for One Model to Eyewear” from page 74 of the textbook.
3. In the case analysis, discuss the following:
1) Summary of the case (1 paragraph)
2) What is social responsibility? Why is it important? Discuss four dimensions of social responsibility and what impact they have on marketing decisions. Relate your answer to the Pyramid of Corporate Social Responsibility (Figure 3.3) on page 73 (1 paragraph)
3) Do you think TOMS is successful because of its unique products, or is it the firm’s approach to social responsibility? How does TOMS’ business model relate to the understanding of stakeholders and strategic philanthropy? (1 paragraph)s
4) Evaluate actions that have been (are) taken by TOMS to enhance the ethical and social responsibility conduct. Make recommendation for TOMS to improve its social responsibility. (1 paragraph)
5) Search other organizations and corporations that have successfully incorporated cause-related marketing into their strategic philanthropy. Discuss their performance and provide relevant data and statistics. Answering this question requires the external search by using the Internet. (1 paragraph)
What Students Are Saying About Us
.......... Customer ID: 12*** | Rating: ⭐⭐⭐⭐⭐"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"
.......... Customer ID: 11***| Rating: ⭐⭐⭐⭐⭐
"This company is the best there is. They saved me so many times, I cannot even keep count. Now I recommend it to all my friends, and none of them have complained about it. The writers here are excellent."
"Order a custom Paper on Similar Assignment at essayfount.com! No Plagiarism! Enjoy 20% Discount!"
