Tasks:
This part of the assessment is a follow-up to the Marketing Environmental Analysis
you provided in assessment 1. Therefore, you need to revisit assessment 1 and the
feedback from your facilitator. Then, devise a marketing strategy report for this
assessment to:
1. Create a marketing strategy – The aspects of marketing strategy that you
should include are:
a. Your recommended target market (including market segmentation).
b. How the new business should be positioned – give an overview of positioning
theory (and other relevant theories) and then explain one or more positioning
approaches that you think this business should follow.
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