Read the following case study:Kotler, P. and K. Keller (2016) Marketing excellence: Audi, In Kotler, P. and K. Keller (2016) Marketing Management, 15th Global Edition, London: Pearson, pp. 175-176.Critically appraise the effectiveness of Audi’s marketing mix strategy in a specific national market environment (100 Marks).As a guide you should:(a) Provide a critical appraisal of the effectiveness of the marketing mix strategy that Audi employs in ONE country.
(b) Critically appraise how this marketing mix strategy is affected by PESTEL environmental factors in ONE
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