This homework is in reference a marketing plan for a healthcare organization. The marketing is for a service the healthcare organization is promoting. 

Please answer the following quesitons for the homework. 

1. Why is it important for managers and planners to obtain information concerning marketing results?
2. Why would reports for a particular timeframe (weekly, monthly, quarterly) be important concerning your  service? 
3. How would the feedback in these reports be used to control the future of your marketing plan?

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