Marketting Individual Research Report 2,500 word limit applies Research, analyse and evaluate a major banking institution in your country and write a report which has a core focus on the topic of segmenting, targeting and positioning, relative to your chosen company. In addition to the core focus area, ensure your report covers the below elements, relative to your chosen company, and any further areas which you believe are relevant and add weight to your report. – Product/market orientation – Company’s value proposition and differentiation – Customer’s needs, wants, demands – Factors that influence buying behaviour – Nature and level of competition As banking institutions are large organisations with different business units, you may use your discretion to choose to write your report on either personal banking, business banking or corporate banking.
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