UCBS7038 â€Marketing Management Interim Assignment Brief We shall be looking for your ability to apply what we have covered so far, and your skills in writing an academic paper, including all the guidance in our video on academic writing. Take a company you know well. It can be almost anything: your own company, a local private firm, an NGO, an educationalinstitution or even a major corporation. Describe their marketing in terms of: ï‚·Differentiation Competitive Advantage , Commoditisation and how to cope with it Segmentation Marketing Mix †The 4Ps A Solutions Approach (if relevant) Sustainability Keep it short – less than 1,000 words. A fullyâ€developed essay will be for the final. This paper will be marked, but it will not explicitly be part of your overall grade. We will give you our feedback as you prepare for the final assessment. Please be sure to observe what is written in the following documents: Writing Academic Papers. See unit 1. Guidance on Writing Assessments. See unit 4 Good luck. Dr Roy Damary & Dr Peter McGregor February 2017
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