What would be the best way for the marketing manager of a supermarket to find out how consumers move through the
store?
Question 2 options:
a)
None of these methods would be very good.
b)
have an interviewer go through the store with each customer
c)
give customers a questionnaire after they have finished shopping
d)
install checkout counters at the end of each aisle
e)
observe customers with hidden cameras
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