Please explain the marketing mix is used within the implementation of the marketing strategy. Please select one of the industry, and search for information about the marketing mix used by at least two companies(Coca-Cola- Pepsi) in your selected industry (soft drink).
Please explain using example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of the above selected companies.
please explain where their marketing mix strategies are similar and where they are different. please Explain why.
Identify the product positioning and brand strategy used by your two chosen companies above. explain the importance of product positioning to their brand strategy.
Also, consider the element of ethical promotion and social responsibility toward consumers.
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