Please note that this case study requires you to propose ONE feasible marketing modification that Singapore Flyer should undertake to improve its marketing efforts. Justify your choice by explaining why the proposed modification would be most impactful. The scope of the proposed marketing modification is limited to its market segments and the 4Ps but you need to do appropriate further research into key trends, competitors, etc to support your answer. PART TWO: CASE STUDY (Maximum number of words: 300 words)
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