The essence, with reference to the same company (Report 1), you are required to propose a set of objectives and identify, detail and justify the strategies and marketing programme that can be used to achieve those objectives – you are not to use existing strategy(ies). Instead you should develop your own strategy(ies) based on report 1 Report two (phase 2) should include the following: Marketing Objectives Targeting and Positioning Growth Strategies (if the objectives set refer to growth/improvement of current position) Selection of Competitive Advantage Marketing Mix Programme This second phase of the marketing report should conclude by briefly explaining how the proposed strategic choices are capable of exploiting and/or avoiding major issues identified in phase 1 – situation analysis. This assessment should be 1.5 line-spaced, Font 12, Arial, bound with a single staple at the top left hand corner.
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