1. For the organisation outlined in the case study materials from Assessment Task 1, and using the strategies and tactics developed in Assessment Task 1, you will need to prepare a marketing plan using the headings below. a. Executive summary – Provide an overview of the organisation and the plan, which simply states what is to be achieved. b. SWOT analysis – Submit an overview of the organisation’s strengths, weaknesses, opportunities and threats (analysed in Assessment Task 1). c. Marketing objectives – Include the objectives of the organisation (discussed in Assessment Task 1). d. Strategies – Outline the marketing opportunity selected and strategies developed in Assessment Task
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