41. Marketing plans that cover marketing activities from two to five years into the future are called __________.a) generic marketing strategies b) long-range strategic plans c) marketing strategies d) long-range marketing plans e) marketing tactics Ans: d Feedback: Long-range marketing plans cover marketing activities from two to five years into the future.
42. With the exception of such industries as autos, steel or forest products, most long-range marketing plans cover a period of __________.
43. Annual __________ are documents that deal with the marketing goals and strategies for a product, product line or entire firm for a single year.
44. A(n) __________ is a business strategy that can be adopted by any firm, regardless of the product or industry involved, to achieve a competitive advantage.
45. Which type of firm can use a generic business strategy?a) Low-cost producers b) Reseller c) Discount firm d) Consumer products firm e) Any firm regardless of the product or industry
46. Porter’s generic business strategy shown in Figure 22-3, box “A” is called __________.
47. Porter’s generic business strategy shown in Figure 22-3, box “B” is called __________.
48. Porter’s generic business strategy shown in Figure 22-3, box “C” is called __________.
49. Porter’s generic business strategy shown in Figure 22-3, box “D” is called __________.a) quality focus b) cost leadership c) differentiation d) cost focus e) differentiation focus
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