For this group task, you will select one retailer from the below list of retailing sectors. You will note that the list consists of retailers that would sell some form of a physical product (that is, they are not a service retailer). Please note: as all retailers are service providers (regardless of whether they provide physical goods or services) – which means, that in your project, you need to consider the 7P’s of the marketing mix). Provide a rationale to justify why you have designed your 7P’s in this manner – with reference to your target market segment profile, current competitors, and relevant environmental trends
 
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