Explain how the situation in the article is connected to a topic in this course. For example, an article might discuss how a company is gathering or using Market Research
Outline what the company is reportedly doing and then relate this to the course content on Market Research
Your assignment could explain, based on the course content, why the company is doing this in a particular way and what the company is doing similar to, or different from, the material presented in lectures and the textbook. Be careful that you do not simply describe or repeat the content of the article. Your assignment is not a summary of the article but shows how marketing concepts are at work in the organisation you read about.
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