In recent years many firms ( including industrial goods manufacturers, providers of services, and consumer products firms) began segmenting their markets and developing different products and marketing programmes targeted at different segments. Which environmental changes have helped spark this increased interest in market segmentation. Which advantages or benefits can be gained from this? THE CASE STUDY – ASSESSMENT 2. The second assessment requires you to write a short exploratory case study on an issue that COMBINES TWO DIFFERENT ESSAY TOPICS. Ideally, you would use your first assessment topic, and combine this with a different essay topic to create a newly identified research problem to be investigated. To be effective, you must identify and stress key aspect(s) of BOTH the original essay topic. Then ensure you clearly identify the NEW TOPIC – and it would be advisable to reinforce this by giving it as the aim of the paper. Remember, your NEW ESSAY TOPICis exploratory secondary research and you need to ensure you show that you are COMBINING TWO DISTINCT LECTURE THEMES. This gives a strong foundation for your new topic and gives a better foundation for recommendations.
 
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