Assessments 1 and 2 are related. While assessment 1 is a group presentation and a plan of actions, assessment 2 is an individual report that is based on the findings of the plan of actions. You will prepare a marketing promotion plan, including digital communications with an aim to deliver and communicate better values for a chosen product, service or brand, and for the targeted market(s). You have to work with the same product, service or brand and within the same category that you have chosen for the assessment task 1. However, this is an individual assessment task so you are required to demonstrate your own original work.
 
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