1-should marketing researchers working with Latinos concentrate solely on qualitative research? Explain your answer.
2-Could qualitative research be used to improve quantitative methods such as surveys? Explain your answer.
3-What challenges do researchers face in conducting research with the Latino marketplace online? How can researchers minimize the effects of these difficulties?
4-Think of one or two cultures or subcultures with which you are at least somewhat familiar. Would qualitative research be especially useful for these cultures? Why or why not?
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