Question 1 : This assignment asks you to use any edition or editions of the Handbook of Marketing Scales by Bruner and Hensel or by Bruner alone. Choose 3 consumer measurement scales that relate to your semester project( project is on SUV’s) Either complete the surveys yourself or ask someone else to and write 250 words on what the results mean as related to your project. In your write-up make sure to include the citations for the scales and for the handbook editions you used. Remember to double space!! Question :2 SUV’s from : economic/ technological/ legal competitive.
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