marketing strategies of an existing company

Marketing plan for [company X] —-2500 wordsAssignment briefing:You are required to write a marketing plan assessing the current marketing strategies of an existing company. Please chose one company and assess this company in the UK. Please note your marketing plan must be UK focused. This plan should identify the current ways the company is generating value for stakeholders in the UK.The marketing plan should follow the SOSTAC model. It is vital that all students read and understand the marking rubric.Assignment Structure:Cover pageExecutive summary – limit to one page providing complete converge of each section of your plan. The reader should be able to have a basic understanding of all aspects of your plan. The summary assists the reader in understanding your plan.Contents page – it includes all sections and sub-sections, it should also include the list of figures and tablesIntroduction – provides the background of your chosen company, including it’s mission, vision and key values.Main body – it should contain the following stagesSTAGE 1 Situational analysis The situation analysis should provide an overview of your organisation/market offering (product or service) by addressing the business environment, and internal and external factors impacting the business.2The situation analysis can be organised into the following sections: • PESTEL • SWOT • STP – Helps brings to life who your existing customers are and who competitors are. A perceptual map should be used to explain positioning.Tables can be used, but a critical discussion of the most important elements which directly influence the objectives, strategy and implementation must be critically discussed.STAGE 2 ObjectiveYou are required to set two SMART objectives, these will derive from either: a) your situational analysis or b) the company’s annual report or it’s websiteSTAGE 3 StrategyThis stage requires you to assesse the current strategies which relate to the SMART objectives you have just derived.A marketing strategy is a broad directional statement that describes how marketing objectives will be accomplished. Within our marketing plan, the marketing strategies represent a first overview of various marketing tools and how they will be used to achieve the marketing objectives.You are expected to apply Ansoff Matrix as the marketing strategic framework here.STAGE 4 TacticsTactics cover the specific tools of the marketing mix (7P’s) that you plan to use to realise the objectives of your marketing plan. This section of a marketing plan relates to putting the strategy into action (step by step) you would be going into a lot more detail for each tactic.To help achieve the objectives above, use the 7P’s of the marketing mix to focus on the key attributes to be considered by Company X in order to meet your objectives. In addition, you need to include internal marketing in this section in order to demonstrate how this marketing plan can be promoted within the organisation.3STAGE 5 ActionThe action section covers what needs to be achieved for each of the tactics listed in the previous section of the SOSTAC plan to realise the objectives of your marketing plan.Please use a Gantt Chart to help explain the actions as part of the strategy and tactics.STAGE 6 ControlThe final stage is to layout how you plan to monitor and measure your performance based on the objective set at stage 2. The tactics have been considered and your control section is providing you with a series of dashboards tailored for each tactic.Look to set the KPI’s per tactic that tie back into the objectives set and set up a weekly/monthly set of monitoring dashboards to ensure you are on track to meet the objectives set.Conclusion – it should be the summary of your key findings and recommendations.References – Make sure you follow Harvard or APA style.Layout Your work should be word processed in accordance with the following: • Font style, Arial or Times New Roman, font size 12 • 1.5 line spacing. • The page orientation should be ‘portrait’ • Margins on both sides of the page should be no less than 2.5 cm • Pages should be numbered • Your student number should be included on every page.

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marketing strategies of an existing company

Marketing plan for [company X] —-2500 wordsAssignment briefing:You are required to write a marketing plan assessing the current marketing strategies of an existing company. Please chose one company and assess this company in the UK. Please note your marketing plan must be UK focused. This plan should identify the current ways the company is generating value for stakeholders in the UK.The marketing plan should follow the SOSTAC model. It is vital that all students read and understand the marking rubric.Assignment Structure:Cover pageExecutive summary – limit to one page providing complete converge of each section of your plan. The reader should be able to have a basic understanding of all aspects of your plan. The summary assists the reader in understanding your plan.Contents page – it includes all sections and sub-sections, it should also include the list of figures and tablesIntroduction – provides the background of your chosen company, including it’s mission, vision and key values.Main body – it should contain the following stagesSTAGE 1 Situational analysis The situation analysis should provide an overview of your organisation/market offering (product or service) by addressing the business environment, and internal and external factors impacting the business.2The situation analysis can be organised into the following sections: • PESTEL • SWOT • STP – Helps brings to life who your existing customers are and who competitors are. A perceptual map should be used to explain positioning.Tables can be used, but a critical discussion of the most important elements which directly influence the objectives, strategy and implementation must be critically discussed.STAGE 2 ObjectiveYou are required to set two SMART objectives, these will derive from either: a) your situational analysis or b) the company’s annual report or it’s websiteSTAGE 3 StrategyThis stage requires you to assesse the current strategies which relate to the SMART objectives you have just derived.A marketing strategy is a broad directional statement that describes how marketing objectives will be accomplished. Within our marketing plan, the marketing strategies represent a first overview of various marketing tools and how they will be used to achieve the marketing objectives.You are expected to apply Ansoff Matrix as the marketing strategic framework here.STAGE 4 TacticsTactics cover the specific tools of the marketing mix (7P’s) that you plan to use to realise the objectives of your marketing plan. This section of a marketing plan relates to putting the strategy into action (step by step) you would be going into a lot more detail for each tactic.To help achieve the objectives above, use the 7P’s of the marketing mix to focus on the key attributes to be considered by Company X in order to meet your objectives. In addition, you need to include internal marketing in this section in order to demonstrate how this marketing plan can be promoted within the organisation.3STAGE 5 ActionThe action section covers what needs to be achieved for each of the tactics listed in the previous section of the SOSTAC plan to realise the objectives of your marketing plan.Please use a Gantt Chart to help explain the actions as part of the strategy and tactics.STAGE 6 ControlThe final stage is to layout how you plan to monitor and measure your performance based on the objective set at stage 2. The tactics have been considered and your control section is providing you with a series of dashboards tailored for each tactic.Look to set the KPI’s per tactic that tie back into the objectives set and set up a weekly/monthly set of monitoring dashboards to ensure you are on track to meet the objectives set.Conclusion – it should be the summary of your key findings and recommendations.References – Make sure you follow Harvard or APA style.Layout Your work should be word processed in accordance with the following: • Font style, Arial or Times New Roman, font size 12 • 1.5 line spacing. • The page orientation should be ‘portrait’ • Margins on both sides of the page should be no less than 2.5 cm • Pages should be numbered • Your student number should be included on every page.

Get professional assignment help cheaply

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Our essay writers are graduates with diplomas, bachelor, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.

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Get superb grades consistently

Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Our essay writers are graduates with diplomas, bachelor’s, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.
Why Choose Our Academic Writing Service?

Plagiarism free papers
Timely delivery
Any deadline
Skilled, Experienced Native English Writers
Subject-relevant academic writer
Adherence to paper instructions
Ability to tackle bulk assignments
Reasonable prices
24/7 Customer Support
Get superb grades consistently

How It Works
1.      Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2.      Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3.      Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4.      Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

 

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What Students Are Saying About Us

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"Honestly, I was afraid to send my paper to you, but you proved you are a trustworthy service. My essay was done in less than a day, and I received a brilliant piece. I didn’t even believe it was my essay at first 🙂 Great job, thank you!"

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