in the link above, Marketing Strategy book, CASE 13 Zappos: Delivering Happiness 451
the instructor asked me to do
1- an introduction about the case
2- Environmental/Context Analysis (Consists of 10 Factors )
A- 5 Micro factors (Internal – Suppliers – Competitors – Intermediate – Customers )
B- 5 Macro factors (Political – Legal – Economic – Social – Technological )
3- SWOT analysis for each factor (1 small paragraph for each factor )
can you help me out please ?
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