Choose any ONE new product from the website http://luxatic.com/ Your task is to undertake a market opportunity analysis for that new product in Australia. You are to provide a 5 minute maximum PowerPoint presentation as a guideline. Your presentation should be an application of all marketing concepts, theories, tools and model discussed in the Unit until week 5 to that new product. Your PPT presentation should not be more than 7 slides. The Powerpoint slides will need to be uploaded in Moodle under the “Assessment 1” link as a pptx file (not as an mp4). A font size of at least 20 should be used. Assessments 1 and 2 are related and you will continue to write an individual report on the same product in Assessment 2. Assessment 1 is in fact the first part of writing up a marketing plan and Assessment 2 is the second part. You can use the example given on pages 77-81 on the marketing textbook as a guide. However, you are highly recommended to check other sources for examples of marketing plans as the one in the textbook is not the best one
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