Overview: You will evaluate the methods by which Nike managed change within the organization as a means of implementing its new CSR policy. Much of your analysis will focus on communication strategies. In order for a company to change its culture, all members of the organization must understand the vision, believe in it, and adapt behaviors to create a positive working environment.
Analyze the strategies Nike employed to create change—focusing on specific examples that were effective as a means of adopting new policies.
Guidelines for Submission: Must be 8 to 10 pages in length and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins.
Specifically, the following critical elements must be addressed in the paper and answered using the outlined format below:
1. Description of Nike’s New Approach to CSR
Describe all of the key elements related to Nike’s new approach to CSR.
Explain how the new approach effected the various departments within the organization.
2. Description of the Culture Nike Was Trying to Create
List key elements related to Nike’s desired culture.
Explain the relationship between the desired culture and the new CSR policy.
3. Communication Strategies to Create “Buy-In” Throughout the Organization
Identify key communication and messaging strategies used by Nike to create “buy-in.”
Explain the strengths and weaknesses of Nike’s communication strategies.
4. Scenario Planning and Proactive Measures
Outline the ways in which Nike used scenario planning in order to facilitate change.
Explain why scenario planning is important as a means of creating change within any company.
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