In 1000 words and based on the attached slides, you play a role as CEO of Minnesota Micromotors (MM) to write a MEMO for your Board of Director, delineating your recommendation in optimizing Minnesota Micromotors’ future marketing practice. For example, your team can propose new product offerings, or new pricing/promotion/distribution strategies, or tapping into global market place or striving to be a holistic marketing organization. Although the possibilities may seem abundant, your team needs to choose the most relevant recommendation based on the simulation outcome (as attached). 1,000 words excluding charts and tables. The recommendation will be judged on its originality and applicability. The attached presentation is a summary of your past plan and performance. The CEO memo should focus on the future, given the lesson we learned in developing and implementing the market plan.
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