The objectives of this assessment are the following:
1. Identify the theories learnt in class (Topic 1 – Topic 3) in a real company operating in Vietnam and illustrate how the company is using these theories and concepts
2. Apply marketing theories and know more about the Vietnamese market, a good way to link theories to the practical business world
3. Learn to work in teams
4. Demonstrate critical thinking
5. Demonstrate good communication skills
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