Module 4 – SLP
PRICING AND PROMOTION STRATEGIES
This is the final part of your marketing plan. In this section you will be finalizing your market plan. In 2 -3 pages:
Identify four Marketing and Promotion Strategies (i.e., Advertising – Printed media vs. Television advertisements, etc.).
For each of the strategies, explain the significance to your organization.
Note: The bolded words above should be the section headings in your marketing plan.
After the completion of the final section, your marketing plan content should be between 9 – 13 pages.
Your final marketing plan should include the following:
Title Page
Include the name of the organization and type.
Table of Contents
List all the contents of the marketing plan in the order that they appear, citing relevant page numbers, including appendices if applicable.
Figures and Diagrams
The page number of your SWOT diagram should be listed here. If you used any additional tables, graphs, and/or diagrams, list them on this page citing relevant page numbers.
Cover Letter
This letter (no longer than a page) should form a personalized overview of the document. Highlight areas of the plan that are particularly crucial to the reader, providing an indication of how this plan will help your organization attain overall success in the future.
Contents of Marketing Plan – The following headings and subheadings should be in your final marketing plan:
Geographical Location
Historical Background
Marketing Goals & Objectives
Market Analysis
Environment Analysis
Political & Legal
Social & Cultural
Consumer Analysis
SWOT
Strengths
Weaknesses
Opportunities
Threats
Marketing & Promotion Strategies
The final section of your Marketing Plan should be your Reference Page.
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